The idea exchange

When the only input your company accepts is through paying customers, you limit your ceiling to a small pool of ideas. Open communities create a different kind of exchange, one that compounds in ways money can't measure.

The obsession gap

A bet that obsession matters more than speed. That personality matters more than feature parity. That going deep matters more than going wide.

The builder trap

Developers who build companies tend to fall in love with their creations. That love is a strength, but it can also become a blind spot when others see your work as an asset to acquire rather than a craft to respect.

The rhythm of building

Building a long-term company in dev tooling means accepting that some things can't be rushed. Ideas have their own pace, trust takes time, and not every shortcut is worth taking.

The Software Industry's inflection point

Reflections on how AI is reshaping code production, why companies must rethink where value lives, and what independence means in a world of accelerating change.

The fictitious moat

Developer tooling companies often believe their moat is technology or infrastructure. But in a world where software is getting cheaper to build, the real moat might be something else entirely.

The value illusion

A reflection on what 'providing value' really means in software, why traditional business models are built on artificial limits that AI is tearing apart, and how embracing constraints can lead to more sustainable approaches.

On Markets and ICPs

Reflecting on Tuist’s evolution from mobile dev tools to open infrastructure. The mobile developer market has constraints, but we’re building beyond productivity—creating self-hostable infrastructure that scales with app success, not just team size.​​​​​​​​​​​​​​​​

The market

When Grammarly buys an email company, it's not about product synergy—it's about entering new markets, acquiring customers, and expanding beyond their name.

~AI~Vibe-first businesses

In this blog post I share my thoughts about this trend of AI-first companies, and what I believe they really mean with it.

Tuist's plans

This is an stream of thoughts around the future of Tuist.

Mobile CI is plateauing

In this blog post I share how we might be on the verge of a revolution in mobile CI.

The missing commoditization

I talk about the lack of innovation in the Apple ecosystem and how Tuist is reimagining developer experiences.

Tuist is evolving

In this blog post I talk about how Tuist is evolving and how some mental models are transitioning.

Us or them

Focusing on others over self-promotion is a powerful way to build a company.

Growth, growth, growth

Growth is a metric many businesses aspire to, but it's not the model that we align with at Tuist. We believe in prioritizing people's joy over growth.

Small but sexy

The tech industry is obsessed with hyper-growth, but at Tuist, we prioritize quality over quantity. We are committed to building a product that sparks joy, investing in design, and embracing simplicity. Our focus on standards and open-source contributions drives our long-term growth.

On taking shortcuts to build communities

This post is about building communities around products and how many companies take shortcuts by throwing money at the problem. It's not about money, but about building for the community without expecting anything in return.

When you are open

While many companies see openness as a business risk, I see it as an opportunity to build a different type of company.

It's a marathon

With Tuist we are running a marathon, not a sprint. It's time to regain patience and perseverance.